Development of a new illustration style and system, in collaboration with Tide‘s product and marketing design teams.

These are edited highlights from the latter stages of an extensive visual exploration, covering themes such as growth, solidity, and saving. The new system introduces a foundational set of shapes (derived from the Tide wordmark) and a limited, but distinct colour palette, so that future illustrations can be created consistently, and with relative ease.  

A world of mobile payments — as seen in an animation displayed on the walls of HSBC’s pop-up coffee shop during the World Economic Forum in Davos.

Excerpts from illustration projects I had fun with while looking after brand at Five AI. From internal campaigns about pandemic protocol, to training docs and wall graphics displaying visions of the future.

See the full case study here.

Illustrations celebrating Spotify’s partnerships with Sonos and Google. As seen on the Spotify newsroom blog, as well as a series of launch day posters.

Details from a series of posters commissioned by Hitachi’s research and development team. The posters and accompanying materials are to be rolled out across European offices, helping to inform, inspire, and encourage positive change and greener initiatives.

Full case study coming soon.

Various explorations and off-cuts.

Type and illustration style development, explored as part of Kahoot!’s brand refresh.

See the full case study here.

Ongoing design, typography and illustration for L’Oréal’s industry report, Hair & Now.

As mentioned, this site is a continual work in progress, so I’ll be adding more illustration projects (from clients including NHS, Google and YouTube), as and when I get around to it...

If you'd like to know more in terms of exploration and process, get in touch via the links below.