Development of a new illustration style and system, in collaboration with Tide‘s product and marketing design teams.
These are edited highlights from the latter stages of an extensive visual exploration, covering themes such as growth, solidity, and saving. The new system introduces a foundational set of shapes (derived from the Tide wordmark) and a limited, but distinct colour palette, so that future illustrations can be created consistently, and with relative ease.
— Tide Banking
— Hitachi
Details from a series of posters commissioned by Hitachi’s research and development team. The posters, and accompanying materials, are to be rolled out across European offices, helping to inform, inspire, and encourage positive change and greener initiatives.
Full case study coming soon.
Full case study coming soon.
— Five AI — Phase 2
Excerpts from illustration projects I had fun with while looking after brand at Five AI. From internal campaigns about pandemic protocol, to training docs and wall graphics displaying visions of the future.
See the full case study here.
See the full case study here.
— Type in progress
Various small beginnings that may or may not become big things.
— Spotify
Illustrations celebrating Spotify’s partnerships with Sonos and Google. As seen on the Spotify newsroom blog, as well as a series of launch day posters.
— Kahoot!
Type and illustration style development, explored as part of Kahoot!’s brand refresh.
See the full case study here.
See the full case study here.
— HSBC Mobile World
A world of mobile payments — as seen in an animation displayed on the walls of HSBC’s pop-up coffee shop during the 2016 World Economic Forum in Davos.
— Bear with...
As mentioned, this site is a continual work in progress, so I’ll be adding more illustration projects (from clients including Google, NHS, and L’Oréal), as and when I get around to it.
If you have the time, and want to see more in terms of exploration and process, there are some actual case studies below.
If you have the time, and want to see more in terms of exploration and process, there are some actual case studies below.
